Commercials are concise, precise, and impactful. When they are done right they convey information in an entertaining and efficient way. From concept, to shoot, to edit, I love getting into the process of creating a great advertisement. I’ve delivered hundreds of commercial spots for television, social, retail, and targeted media.
Fountain Frenzy
Created for Maverik at Sipo Studios, this spot was created using a Bolt Cinema Robot and a Phantom camera shooting at 1000fps. We built a rig to drop the soda and ran every color we could think of to showcase the variety of Maverik fountain drinks. Each take lasted about 3 seconds in real time. The background is printed on fabric because the light we needed for the Phantom camera was too bright for an LED background. I was also very happy with how it created a very effective and natural looking depth of field.
Body Armor
This spot for Body Armor involved permits, medics, police, athletes, spotters, stunt drivers and some solid nerves.
Spark Safety
Created for Maverik and the Bureau of Land Management, these spots were meant to inform the public about the importance of being careful with guns, campfires, fireworks, and ATV’s to help prevent wildfires. The BLM reached out to Maverik because of their large network of in-house media knowing that these spots would be seen by millions in the stores and at the gas pumps at Maverik stores in 22 states.
The BLM wanted to make sure we produced these spots on federal BLM lands and I wanted to play with some old West motif’s, so, we shot 6 of these spots over three years all over the western US. This series resulted in us winning the Silver Smokey Bear Award from the U.S. Department of Agriculture.
Make It A Combo
Maverik wanted to promote their Make It A Combo Special on social media. I decided to turn it into a food fight. Lots of fun was had with flying food and high frame rates. These ads preformed well all over the web and social media with millions of impressions.