Waiting For Winter

This photoset was designed to show skiers who are dreaming of winter in the middle of summer are not alone. When you’re obsessed, the half the year that you’re not skiing is really just #waitingforwinter.  To convey this we photographed skiers in sterotypical summer scenes, where they are checked out of the action and dreaming about winter symbolized by their ski attire. This campaign inspired hundreds of skiers, snowboarders, and Utah resorts to submit their own photos and tag them #waitingforwinter.